Business Voice
WEBSITE REDESIGN
DESCRIPTION
BusinessVoice is a news website covering a wide range of topics, including marketing, politics, economy, and entrepreneurship. It caters to individuals who want to stay updated on the latest trends and market news, offering them accurate and reliable information. BusinessVoice aims not only to inform but also to provide in-depth analyses and insights, helping its readers gain a comprehensive understanding of business developments.
SUMMARY
The vision of BusinessVoice was to enhance its digital presence through a holistic redesign that reflects its role as a trusted and continuously updated source of information. More specifically, the website needed to be upgraded into a modern and functional platform, improving the user experience, facilitating navigation, and effectively presenting business news, political developments, and economic analyses.
Understanding the importance of speed and usability in the digital age, our goal was to create a website where users could navigate seamlessly and easily find the content they are looking for. At the same time, we aimed to increase website traffic and ensure maximum user engagement.
RESULT
Taking on the redesign project, our team at Inglelandi Digital Agency sought to incorporate all the values and objectives of BusinessVoice into the new design. We created a clean and user-friendly environment, focusing on minimalist lines and a harmonious color scheme that enhances readability and content focus. The new design integrated improved search tools and topic categorization, making it easier for users to quickly find the information they need.
Additionally, improving page loading speed ensures a smooth and instant user experience, reducing bounce rates and increasing engagement.
Within the first three months of implementing the new design, website traffic increased by 35%, while user session duration improved by 20%. Moreover, the new responsive design allowed the website to adapt perfectly to all devices, enhancing the visitor experience on mobile phones and tablets.
Showcase
