Social Media – Promotion Channels

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Social Media Usage Statistics

According to DataReportal, the number of social media users globally is 5.07 billion, representing 62.6% of the world’s total population. Furthermore, the number of users grew by 259 million in the past year, reflecting an annual growth of 5.4%. Additionally, users spend an average of 2 hours and 20 minutes daily on these platforms, which equates to 14% of their daily life. Moreover, 84% of adults aged 18 and above use social media, and users visit an average of 6.7 different platforms per month.

The Most Popular Platforms Globally

YouTube is the platform with the highest number of active users, scoring an index of 100, according to data.ai. Similarly, WhatsApp and Facebook occupy the second and third spots with a small difference in user numbers. Specifically, YouTube’s audience is about 20% larger than that of Meta’s platforms. Additionally, Instagram ranks fourth, with its users corresponding to 68% of YouTube’s users. Facebook Messenger ranks fifth with an index of 51.5, while TikTok is in sixth place, with active users accounting for 42.8% of YouTube’s users. All other platforms have fewer than one-third of YouTube’s active user base.

Platforms with the Largest Advertising Reach

According to advertising data from top platforms, YouTube has the largest advertising audience, reaching 2.50 billion users monthly, which is 10% more than 2.24 billion on Facebook. Similarly, Instagram ranks third with 1.69 billion users as of April 2024. Additionally, TikTok ads reach 1.58 billion users aged 18+ monthly. LinkedIn reports 1.07 billion users, while Facebook Messenger has over 1 billion users.

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Reasons for Using Media Platforms

Social media platforms are chosen for different reasons, depending on user needs. For marketers, understanding these needs and platform-specific behaviors is essential when designing a marketing plan. In addition, motives for social media use vary by country and platform, requiring research into local data.

Benefits for Businesses

Media platforms offers significant benefits to businesses. First, it facilitates communication with the audience, enabling immediate interaction and responses to customer inquiries. Additionally, social media is a powerful marketing tool, with the ability to promote products and services to a broader audience through targeted ads. Businesses can also increase brand recognition by sharing content that highlights their identity and values. Lastly, analytics from media platforms provide valuable insights into customer preferences and needs, enabling the optimization of strategies for better results.

 

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FAQ’s

How many people use Social Media globally?

According to data, 5.07 billion people use social media.

What are the most popular platforms?

The most popular platforms include Facebook, Instagram, Twitter, TikTok, and LinkedIn.

How much time do users spend daily on media platforms?

On average, users spend 2 hours and 20 minutes per day on these platforms.

How can businesses use media platforms?

Businesses can use social media for marketing, customer communication, advertising, and data analysis.

What are the benefits of media platforms for businesses?

Social media helps increase brand recognition, facilitates communication with the audience, enables targeted advertising, and provides insights into consumer behavior.

What is targeted advertising on media platforms?

Targeted advertising allows businesses to reach specific demographic groups based on their interests and other criteria.

What are the key analytics tools for social media?

Tools like Facebook Insights, Twitter Analytics, and Instagram Insights provide data on post performance and user behavior.

How do media platforms build customer trust?

Direct communication and real-time problem resolution enhance customer trust and loyalty.

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