performance marketing

BUSINESS VOICE

Customer

BusinessVoice is a news website that covers a wide range of topics such as marketing, politics, economics and entrepreneurship. It is aimed at people who are interested in following the latest trends and news in the market, offering them valid and reliable information. Business Voice aims not only to inform but also to offer in-depth analysis and guidance for its readers, helping them to gain a comprehensive picture of business news.

SUMMARY

BusinessVoice’s vision was to enhance its digital profile with a holistic redesign that reflected its role as a source of reliable and constantly updated information. More specifically, the website needed to be upgraded to a modern and functional site in order to improve the user experience, facilitate navigation and present in the best possible way the content related to business news, political developments and economic analyses. Realizing the importance of speed and usability in the digital age, our goal was a website where users would be able to navigate seamlessly and locate the content they are interested in with ease. At the same time, to increase traffic and ensure maximum interaction with users.

SOLUTION

By undertaking the redesign, our team at Inglelandi Digital Agency sought to incorporate all of Business Voice’s values ​​and goals into the new design. We created a clean and user-friendly environment, emphasizing minimalist lines and color harmony that enhances reading and focus on the content. The new design incorporated improved search and topic categorization tools, making it easier for users to quickly find the information they are interested in. At the same time, the improvement in loading speed ensures a smooth and immediate experience for the user, reducing page abandonment and enhancing engagement. Within the first three months of implementing the new design, traffic increased by 35%, while the time users spent on the website improved by 20%. In addition, the new responsive design allowed the website to appear ideally on all devices, enhancing the visitor experience on mobile and tablets.