In today’s digital landscape, the right email marketing platforms act as a complementary communication channel, strengthening social media efforts and providing more direct contact with your audience. If you run a business, you need a platform that helps you send targeted newsletters, track performance, and create automated campaigns that deliver real results.

In this article, we’ll explore what to look for when choosing an email marketing platform and introduce two of the most reliable options on the market: Mailchimp and ContactPigeon.

What Is an Email Marketing Platform?

To begin with, email marketing platforms are tools that allow you to create, send, and manage email campaigns efficiently. However, these platforms go far beyond simple email delivery, as they allow you to:

• Design professional email templates without coding, using drag-and-drop editors. You can easily adjust colors, fonts, images, and layouts.
• Segment your contact list based on interests, behavior, preferences, or purchase history.
• Automate campaigns such as welcome emails, reminders, updates, promotions, and abandoned cart messages—saving time and increasing conversions.
• Track detailed performance metrics, including open rates, clicks, conversions, and revenue tracking, so you know what works and what needs improvement.
• Create pop-ups and signup forms that help grow your email list and capture new leads.
• Send SMS or Viber messages, extending communication beyond email for more immediate customer engagement.

In short, a good email marketing platform doesn’t just send emails. It helps you communicate strategically, consistently, and with measurable results.

Mailchimp: The International Go-To Choice

Mailchimp is one of the most widely known email marketing platforms worldwide. Specifically, it stands out for its flexibility and range of built-in features that support structured and effective email campaigns. The platform offers ready-made templates, a drag-and-drop editor, and detailed performance analytics, allowing businesses to design professional campaigns with consistency and clarity. Additionally, Mailchimp supports audience segmentation, personalized messaging, and real-time engagement tracking, helping businesses understand subscriber behavior and refine their communication strategy over time.

Mailchimp also offers a free plan that allows you to send newsletters to up to 500 subscribers, with a monthly limit of 1,000 emails. This makes it an ideal email marketing platform for small and medium-sized businesses or for those just starting to build their subscriber list.

One of its biggest advantages is its compatibility with other platforms, such as WordPress, Shopify, and various CRM systems, making it easier to manage your entire marketing ecosystem.

Learn more about Mailchimp HERE.

ContactPigeon: A Greek Platform with a European Focus

ContactPigeon is a Greek platform that has successfully expanded across Europe, earning the trust of businesses across multiple markets. It combines advanced automation capabilities with strong data intelligence and excellent Greek-language support, which is a significant advantage for many companies.

With ContactPigeon, businesses can create email campaigns, push notifications, pop-ups, and fully automated communication flows based on real customer behavior. This allows brands to deliver the right message at the right time, whether it’s a welcome email, a product recommendation, or a reminder triggered by user actions.

The platform offers in-depth analytics that go beyond basic metrics. You can track not only who opened an email, but also which products they viewed, clicked on, or interacted with inside your e-shop. For this reason, ContactPigeon is especially well-suited for e-commerce businesses that want to increase conversions, recover abandoned carts, and build long-term customer loyalty through personalized, data-driven experiences.

Learn more about ContactPigeon HERE.

How to Choose the Right Email Marketing Platform

Before making a decision, consider your business needs carefully.

• Start with your list size: If you have a small number of contacts, a free plan (such as Mailchimp’s) may be more than enough.
• Language and support: If you prefer Greek-language support and more personalized assistance, ContactPigeon is an excellent option.
• Automation features: If you’re interested in advanced workflows and behavior-based campaigns, platforms like ContactPigeon offer greater flexibility.
• Don’t overlook reporting and analytics: Both platforms provide detailed insights after every campaign, helping you evaluate performance and optimize future actions.

Overall, the right platform should be user-friendly, reliable, and scalable as your business grows. At Inglelandi Digital Agency, we provide complete email marketing services and guide you in choosing the right platform. We also help you implement the right strategy so that every campaign delivers meaningful results.

Check out our services HERE.

Conclusion

To conclude, choosing the right email marketing platform can significantly impact the success of your strategy. Whether you choose Mailchimp or ContactPigeon, the key is to start strategically and treat email marketing not as a simple newsletter tool, but as a consistent communication channel that builds trust and supports business growth.

Email marketing isn’t just another marketing channel. It’s a powerful way to build long-term relationships with your audience and increase sales. Contact us today to learn how we can help you get the most out of email marketing.

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Frequently Asked Questions (FAQs)

1. What is an email marketing platform?
It’s a tool that allows you to create, send, and track email campaigns with the goal of communication and increased sales.

2. Which platform is best for beginners?
Mailchimp is considered ideal for beginners due to its ease of use and ready-made templates.

3. What makes ContactPigeon different?
It’s a Greek platform offering advanced automation, Greek-language support, and integrations with e-shops and CRM systems.

4. How can I measure campaign results?
Both platforms provide detailed reports, including open rates, clicks, and conversions, helping you identify what performs best.

5. How much do email-marketing-platforms cost?
Pricing depends on your contact list size and required features. Most platforms offer free plans to get started.