El Greco Group of Companies

REBRANDING

CORPORATE WEBSITES

DESCRIPTION

El Greco Tours is a travel agency based in Crete, Greece, with seven additional offices across Greek islands and the mainland. With experience in the tourism industry since 1979, it provides exceptional services to travelers who trust them.

SUMMARY

We took on the challenge of creating a refreshed, professional, and engaging design for ELG Hotels and El Greco Tours. This included developing a brand identity and corporate websites that invite travelers to embark on a unique journey through Greece and Cyprus.

The design updates focused on conveying the company’s quality and expertise across all its services while enhancing the online user experience to be more enjoyable and functional.

RESULT

The initial phase involved crafting a new brand identity for El Greco – Group of Companies, to reinforce the high standards of service offered in the tourism sector. We also updated the logos of the company’s hotels to align them cohesively within the corporate group. Following this, we designed nine websites: one dedicated to B2B, B sales, one for B2C, one for ELG Hotels, and one for each hotel.

Finally, boosted activity on social media and targeted advertising campaigns on Meta platforms, managed by Inglelandi Digital Agency, have significantly increased audience reach and user engagement. This success confirms the effectiveness of the adopted strategy and supports the company’s ongoing growth in the tourism market.

VIEW THE WEBSITE

Changing the logo of a well-established company that has been operating since 1979 is a significant undertaking. El Greco Tours is a travel organizer and agency based in Crete, with seven additional offices across the Greek islands and mainland. The company has always been known for delivering high-quality services to hundreds of thousands of travelers, but this level of excellence was not fully reflected in their branding.

Company's Website

Designed with a dark color palette and fully responsive across all screen sizes, we presented the company’s information in a way that highlights its strength and presence.

Structure of El Greco Group of Companies

After completing the El Greco Hotels project, we gave a clear identity to the concept of the “Group of Companies” and crafted a stronger, more cohesive image for the entire El Greco organization. This included designing the El Greco Group of Companies logo and defining the company’s structure.

Logo Design

The services offered by El Greco Tours were not always clearly reflected in the company’s image. For example, El Greco Tours manages six hotels, but this was never obvious to the public. There is also a transportation and excursions management service. None of these involve third-party providers or partners—these are services delivered by different departments within the same company. Based on this, we developed a new structure starting with the hotels, introducing the El Greco Hotels brand identity. As part of this, we created a unifying element for all the logos of the hotels managed by the company—combining the El Greco Hotels logo with this new design element.