F*ck average. Be legendary.

El Greco Group of Companies

Rebranding & Corporate Websites

CLIENT

El Greco Tours is a tour operator/travel agent company based in Crete, Greece, with 7 additional offices across Greek islands and mainland. A highly trained and knowledgeable company which offers exceptional services to travelers since 1979.

BRIEF

We were challenged to bring out a renewed, professional and communicative design for ELG Hotels and EL Greco Tours. A brand ID, as well as corporate websites that will prompt you to begin a traveling experience in Greece and Cyprus.

SOLUTION

The first task included the new brand ID for El Greco – Group of Companies to affirm the high-quality services offered in the field of tourism. Changes have been applied to the logos of the partnership hotels as well, as a mean to verify their integration to the corporate group. Subsequently, we designed 9 websites. One for B2B sales, one for B2C, another one for the ELG Hotels and one for each of the hotels separately.

The third task was the Product Creation / Unification of Services / Company Structure for El Greco Tours. A corporate video was made for the renewed brand ID, depicting flashbacks of the company’s development over the years.

Play

To change the logo of a very strong company, that is operating since 1979, is a big deal. El Greco Tours is a tour operator/travel agent based in Crete, Greece, with 7 additional offices in the Greek islands and mainland. It has always been a company which has offered high quality services to hundreds of thousands of travelers, but this high quality was not transfered through their brand in the best possible manner.

— El Greco Group of Companies Structure

After completing the El Greco Hotels, we gave a face to the concept of the “Group of Companies” and created a better image for the entire structure of El Greco. El Greco Group of Companies Logo and Company Structure

Inglelandi Digital Agency in Chania - The El Greco Hotels Logo and add-on

— Rebranded all 6 managed hotels

Inglelandi Digital Agency in Chania - The El Greco Hotels - Kythira Golden Sun
Inglelandi Digital Agency in Chania - The El Greco Hotels - Contessa Boutique Hotel
Inglelandi Digital Agency in Chania - The El Greco Hotels - Dioskouri Hotel
Inglelandi Digital Agency in Chania - The El Greco Hotels - Dioskouri Apartments
Inglelandi Digital Agency in Chania - The El Greco Hotels - El Greco Hotel
Inglelandi Digital Agency in Chania - The El Greco Hotels - Sivota Gardens

Used Services Overview

Strategy

Strategy

Every purpose needs a plan. We thoroughly examine your strongest points to create the ideal strategy that will lead you to success.

Strategy

Data Analysis

Maximizing ROI through actionable insights. We analyze and track your data across devices and platforms to help us improve the marketing campaigns.

Branding

Branding

Every brand has a unique story to tell. Establish your presence in the digital world and define who you are.

Website Dev.

Website Development

The work that happens behind the scenes. We build, program and maintain your website or web apps to help your target audience reach you effectively.

UI/UX Design

UI/UX Design

We don’t just build websites. We develop your brand’s identity by constructing memorable digital experiences to increase conversions and overall profitability.

Software & Apps

Software & Apps

Up your marketing game, increase your brand’s potential and spread awareness through variant technological means.

Graphic Design

Graphic Design

Where the magic happens. A key element that will signify and establish your identity.

SEO

SEO

In simple terms, SEO is the process of improving your site to increase its visibility when people search for products/services related to your business.

Remarketing

Remarketing

A smart tactic that involves showing ads to people who have visited your website or app previously. Never miss a chance to establish your loyal audience!

Google Ads

Google Ads

Paid advertising campaigns across Google to ensure that your messages reach targeted audiences effectively.

Photography

Photography

An integral part of the marketing strategy. From the idea and storyboarding to art direction and editing – all made by us to make you stand out.

Video

Video

An integral part of the marketing strategy. From the idea and storyboarding to art direction and editing – all made by us to make you stand out.

NEXT PROJECT

CHANIA FILM FESTIVAL

Branding & Corporate Websites

F*ck Average. Be Legendary.
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